The internet is now a major medium of exchange – where marketers are adept at offering things with perceived value in exchange for as much money as you will give them. The most common offer starts out as “free” – and yet can result in a lot of money changing ownership.
Most internet markers follow a well-established sequence of upsell and downsell offers. Knowing this structure is a way for them to get more money out of you. It can also be a way for you to get more out of them while hanging onto more of your money. Continue reading →