“Ownership” is over-rated – and so is money. Access, use, and control are MUCH more “valuable” and important. It is usually better to “own” very little – but be able to “access”, “manage”, “control”, or have actual, physical, or virtual (temporary or “permanent”) custody of whatever is needed or desired (through properly “structuring” business and personal affairs, agreements, and ideas about “ownership”).
Facebook has displaced Google as the medium of choice for (targeted traffic) internet marketing. This may be “good” or “bad” depending upon who you are and what you want. The average Facebook user will likely see many more ads – but at least most of them will be semi-relevant to their (posted) status and interests. Continue reading
There is probably a “formula” for just about everything. Like finding a “silver bullet”, many people seem to seek a “secret” or “magic” formula – for something. Continue reading
The internet is now a major medium of exchange – where marketers are adept at offering things with perceived value in exchange for as much money as you will give them. The most common offer starts out as “free” – and yet can result in a lot of money changing ownership.
Most internet markers follow a well-established sequence of upsell and downsell offers. Knowing this structure is a way for them to get more money out of you. It can also be a way for you to get more out of them while hanging onto more of your money. Continue reading